012: “Do what you love, charge what you’re worth” with Mompreneur Sarah Petty

And the best places to find clients that are willing to pay a premium - this is super simple, but super smart!

mompreneur and mom entrepreneur Sarah Petty
  • How mom business owner Sarah grew into a boutique, high-end photography business when she opened her doors just two weeks prior to 9-11.

  • STOP running sales and discounting. What to do instead in your mom business.

  • How to put rules in your business so your clients aren’t taking advantage of your time, and you still have a family life.

  • How to THRILL your clients as a mom entrepreneur.

  • The best places to find clients that are willing to pay a higher price, and automatically pre-qualify them as having disposable income.

  • “Do what you love, charge what you’re worth.” Sarah Petty, Worth Every Penny

Subscribe to the Podcast on iTunes, (Stitcher & tunein coming soon).

How to subscribe on iTunes article HERE.

Download mp3 here.


Mompreneur Challenge:

Every day this week, mail 5 hand-written notes.

mom business owner and photography studio owner Sarah Petty

This can be to past clients, or even prospects.

How to find ideas:

Look in the newspaper. Who was featured? Is there a past client that is in the news?

On Facebook what is going on in your clients lives? It could be that little Johnny broke his ankle, or someone you know just got a promotion. Find a reason to reach out.


How Mom Business Owners can Connect with Sarah

Free marketing program trial: http://www.joyofmarketing.com/marketinghelp

Marketing Help Website: http://www.joyofmarketing.com

Photography website: http://www.sarahpetty.com

The book Worth Every Penny


Mompreneur Bio

There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough.

Even though she has won plenty of awards for her photography, it’s not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares through Joy of Marketing and to audiences worldwide has helped thousands of boutique business owners grow their small businesses beyond their wildest dreams.

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency’s clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun!