017: Baby Einstein Founder on Naming, Targeting 2 Markets, and Selling to Disney with Mompreneur Julie Clark.

The evolution of (2) of Julie’s new products, how they came about, their challenges, and what she’s doing now to move them forward.

  • Naming your product and why Julie is considering changing one of the names of her product

  • Why asking for help and advice will be key to your success in your mom business, and how to do so.

  • How Julie went from zero to products on the shelf in one year with Baby Einstein, all while being a mom entrepreneur.

  • How Julie uses a problem she has to create a product people want.

  • Julie’s advice on what to do next when you have an idea for a product.

  • Why Julie has always worked with her husband, even though her friends tell her she’s crazy.

  • The evolution of (2) of Julie’s new products, how they came about, their challenges, and what she’s doing now to move them forward.

  • How Julie has solved the challenge of having two target markets: the buyer (mom) and the user (child) and why it’s important to keep both happy.

  • Julie’s small change that has given her businesses the biggest impact.

Subscribe to the Podcast on iTunes, Stitcher (tunein coming soon).

How to subscribe on iTunes article HERE.

Download the mp3 here.


Quick Q&A:

baby einstein mompreneur julie clark

What’s one of your favorite business books, and what was the key take away?

The 22 Immutable Laws of Marketing by Al Reis.

22 Lessons in marketing with stories and ways to implement them in your business.


If you could only leave your children one piece of advice, what would that be?

Love what you do, because you will do it a lot.


What’s the one business tool you use that you cannot live without?

Email - I’m so much more of an email person than a phone person.


Mompreneur Podcast Challenge:

Find a form of meditation for 10 minutes each day.

For Julie, it isn’t the “traditional” meditation you think of. For her, it’s sitting near a window with a cup of hot lemon water, looking out the window “being in nature” and not thinking at all.


If you’re in a warmer state, be outside. If you’re in a colder state, sit near a window.

Spend your 10 minutes with your drink of choice, and try not to think for those 10 minutes.


How Mom Business Owners can Connect with Julie:



Mompreneur Bio

Julie Aigner Clark is a full-time mom and former teacher, best known for founding The Baby Einstein Company, a start-up business that was born in her basement and became an internationally acclaimed, multimillion-dollar company in less than five years. Credited with creating an entirely new industry, Julie brought the arts to babies and toddlers in child-friendly ways that exposed an entire generation to classical music, art and poetry. Her Baby Einstein videos and books have been translated into more than thirty languages, and been on the New York Times Best Sellers list since the company’s start up.   

Julie’s television appearances include: Oprah, Today Show, Good Morning America, Fox News, The View and the CBS Nightly News, along with feature articles in USA Today, The New York Times, Inc., The Wall Street Journal and People Magazine. In 2009, Julie was personally honored at the President’s State of the Union Address. She is also the founder of The Safe Side, a company dedicated to keeping children safe and to giving back to The National Center for Missing and Exploited Children. Most recently, Julie authored a children’s book titled You Are the Best Medicine, inspired by her own battle with breast cancer. Her philanthropic efforts also benefit The Johnnson Comprehensive Cancer Center and the cancer research of Dr. Ginger Borges at The University of Colorado Hospital.

In 2014 Julie is launching two new companies, Baby Bytes and The Soft Skin Company. For more information, see the PROJECTS page on this web site.

Julie lives in Colorado with her one husband, two daughters, three cats, four chickens, several fish and an old dog named Rusty.