033: Perfect Pitches + Positive Parenting with Mompreneur Joy Bianchi Brown

mompreneur joy bianchi brown
  • Your new golden rule: people don’t want to be bored! How to pitch your ideas and keep people entertained.

  • How Joy turned her parenting experience into a product

  • How to make child behavior into a game with rewards your kids will love.

  • The key tactic Joy implemented that won her a large grand prize during a pitch competition, and also helped make sales sessions in her sister’s photography business a success.

  • How Joy started a kickstarter campaign and earned ⅓ of its funding in the first 24 hours.


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Download the mp3 here.


Quick Q&A:

What’s one of your favorite business books, and what was the key takeaway?

Never Eat Alone by Keith Ferrazzi


Favorite business quote?

“Business is a human enterprise, driven and determined by people.” - Keith Ferrazzi


 Joy winning the CAPE award grand prize for pitching her Nora & Leo product.

Joy winning the CAPE award grand prize for pitching her Nora & Leo product.

If you can only leave one piece of advice to your children, what would that be?

To “ask for help” and that “people are more important than things.”

What’s the one business tool you use that you cannot live without?

Google Docs and it’s sharing documents feature.

Listener Challenge:

Challenge #1: At 11:11 every day, send good vibes to the ones you love.

Challenge #2: The 1234 Challenge

Set the alarm on your phone to go off at 12:34 every day.

When the alarm goes off, stop, take a breath, and for the next minute write down everything you are grateful for.

How can listeners connect with you online?





Instagram: www.instagram.com/noraandleo

Twitter: twitter.com/mygoodfairy

Pinterest: https://www.pinterest.com/NoraAndLeo/


Joy is an author and entrepreneur, but her favorite role is that of mom to her two daughters, Penelope and Millie. Joy has a Masters in Education and worked in higher education for ten years before joining forces with her sister Jules in the photography industry. Joy took the lead with the marketing and sales, touring the country with her sister speaking to photographers and helping them to be successful in their businesses.

As an entrepreneur and business woman, she’s been honored to have shared her know-how of sales and marketing with others on Creativelive.com, Joy of Marketing.com, and at various conferences and workshops around the world, the most notable being Wedding and Portrait Photographers International (WPPI).

However, Joy’s latest venture deviates from that to address an issue that is near and dear to her heart - raising children. When her girls were younger, Joy struggled with how to raise them as adjusted, well behaved, socially responsible children. Her idea of Good Fairies Nora & Leo™ grew from her own trial and error as a parent. The girls would earn jewels for agreed upon good behavior and once they earned 20, “Nora” would surprise them by “magically” replacing the jewels with rewards. It was a great way to teach delayed gratification and reward their positive behavior at the same time. When she realized other parents could benefit from this idea, Joy decided to start a business bringing Nora & Leo to the world.

Each kit includes a beautifully illustrated book, 20 colorful & chunky jewels, a super cute Fairy doll or Pirate doll, a treasure chest, a progress report counter, and a parent guide booklet. After nearly two years in the making, her latest project — Nora & Leo, The Simple Solution to Positive Parenting — hit kickstarter.com on October 13, 2015 and earned ⅓ of its funding in the first 24 hours.

When Joy’s not championing positive parenting technique or double-tapping images on Instagram, you can find her checking out the latest cool online app with her teenage daughters, and taking naps with her first-born fuzzy child, a cat named Lewis.