011: Focus on your “Hell Yes” - and how to find it with Mompreneur Gabriela Pereira.

Finding that sweet spot between your strengths and what you love doing, so you can start delegating and focus on what you love.

mompreneur Gabriela Pereira
  • Finding that sweet spot in your mom business between your strengths and what you love doing, so you can start delegating and focus on what you love.

  • How to test your business idea first to see if you REALLY love it, and see if people are actually interested in it.

  • The “Big 3” big goals for the year, and how to use that as a filter for your todo list. Example: Will guest posting bring you toward your three goals?

  • The “Holy Grail” Gabriela uses to keep her on task for the year and keep her grounded.

  • How to turn a book idea into a full-on business.

  • The “will small children die?” question for prioritizing. Do the important, but not urgent stuff first.

  • Going from a writers mentality to a business mentality.

  • How Gabriela got through the first few days when her daughter was born and was having a rocky start.

  • Why having her work to do kept her grounded during a chaotic time in her life.

  • It’s not a matter of IF things will get crazy and chaotic, but WHEN it will happen. And how to deal with it when it happens.

  • Why some “me” time is necessary, and how Gabriela’s business IS her “me” time.

  • How to maintain a level of normal in the chaos.

  • How to STOP feeling that, “there are a million ways to mess up my kid”

  • What Gabriela learned from studying child psychology

  • Why Gabriela went from being a solopreneur to creating a team.

  • The #1 game changer that was a small thing that propelled her business forward.

  • Learning how to delegate.

  • How to know what to let go of and delegate so you can invest your time in doing what you love.

  • Create a backup plan so if/when an emergency happens, you don’t have to fret about your business.

Subscribe to the Podcast on iTunes, Stitcher (tunein coming soon).

How to subscribe on iTunes article HERE.

Download the mp3 here.

Get Gabriela's Goal Worksheet PDF below!!


Mompreneur Challenge:

Use the included goal sheet ABOVE!


In the top priority section, write down your big 3 for the year.

In the action steps, break down your big 3.

Try using this goal sheet for a week, and see how it changes the way you operate.

Shifting your mindset to just swatting flies to really thinking of your action steps as serving a larger goal, is a huge game changer.


Quick Q&A:

What’s one of your favorite business books, and what was the key take away?

Understanding Comics by Scott McCloud

How to understand and read comic books. It makes you think about how human beings interact with content, such as how your brain draws connections.

Favorite business quote?

Don’t say “I failed.”

Say, “this failed”, and move on.


If you could leave your children with only one piece of advice, what would that be?

Ever tried, ever failed,

no matter, try again,

fail again, fail better.

  • by Samuel Becket


Mom Quote:

Parenting a toddler is a lot like being campus security. Basically, your job, is to keep these people who have way too much energy and no inhibitions and keep them from basically killing themselves. You’re constantly trying to catch them from jumping off the dining room table.

What’s the one business tool you use that you cannot live without?

Asana - scheduling out team projects.

Dropbox - the way they pass files.

Evernote - catch all for ideas.


How Mompreneurs can Connect with Gabriela:


Twitter: https://twitter.com/DIYMFA

Facebook: https://www.facebook.com/DIYMFA

Pinterest: http://www.pinterest.com/diymfa/

Podcast (iTunes link): https://itunes.apple.com/us/podcast/id907634664


Mom Entrepreneur Bio

Gabriela Pereira is the Creative Director and Instigator of DIY MFA, the do-it-yourself alternative to a Masters degree in writing, helping writers get the “knowledge without the college.” She earned an MFA from The New School and has taught writing both online and at national conferences. When she's not teaching or working on DIY MFA, Gabriela enjoys writing middle grade and teen fiction, with a few "short stories for grown-ups" thrown in for good measure. Learn more at DIYMFA.com.