028: OD'ing on M&M’s - Spark curiosity with disruptive language & get ready to persuade with Mompreneur Bushra Azhar

mompreneur Bushra Azhar
  • An easy exercise to write memorable copy that sparks curiosity

  • Why disruptive language is key to everything you write, what it is, and how to use it.

  • Bushra’s memorable guest post pitch that works

  • How to prime your audience for the sale even when you’re giving them free content

  • How Bushra uses Quora, Reddit and facebook to grow her business without promoting herself (hint: this is easy and not at all what you’ll expect)

  • What to write on your homepage

  • Why Bushra didn’t tell her husband about her online business at first

  • Bushra’s 6-part formula for writing a blog or email series that mixes just the right amount of personality + useful advice + selling.

  • The “decoy sales” email or blog post concept and how to use it to sell more.

  • Why Bushra calls herself a “persuasion expert” instead of a “copywriter”

Subscribe on iTunes, Stitcher

How to subscribe on iTunes article HERE.

Download the mp3 here.


Quick Q&A:

What’s one of your favorite business books, and what was the key take away?

Made to Stick by Chip & Dan Heath

How to tell people your message and get it to “stick” with them.


Favorite business quote?

Visibility = credibility.


If you can only leave one piece of advice to your children, what would that be?

The world will always ask you to compete. But even if you win the rat race, you’re still a rat. You should only compete with yourself.




Listener Challenge:

Practice using disruptive language when you write.

To do this, grab your favorite fiction book.

Go through one page every day for a week and underline each phrase that isn’t a regular phrase you would hear every day.

Now take these phrases and modify them to fit your personality/voice and your copy.


Bushra recommends “The Book Thief” and anything by P.G. Wodhouse. Basically, anything with a little humor.


How to connect with Bushra online





Podcast Episode Resources

Bushra’s memorable guest post pitch template that works (and is impossible to ignore)

Recent article about Bushra on Business Insider

Mompreneur Bio for Bushra Azhar

I am a Persuasion Strategist and I help tiny businesses make big bucks by using psychology of persuasion.

I am a social psychology aficionado, I have read 282 books (some of them more like medical journals than actual books) and can quote a study for every situation (you don’t want to hang out with me trust me!)

I don’t like ice cream and rice (my family considers this a veritable mental disorder)

I look for persuasion lessons in every book, movie, conference or meeting. I have practiced some outlandish tactics in the name of experimentation (mirroring does not always work folks..I once tried to mirror a man who was in the habit of touching his crotch every 3 seconds. Needless to say that didn’t go too well)

I believe…..

In the power of intention.

That human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from ODing on M&Ms by explaining the evils of high fructose corn syrup.

That when a person takes the road less traveled, they challenge the universe and that the universe loves challenges.

That what parents love most in life are their children and what children love most in THEIR life are their own children.