About Crazy Ambition

crazy mom

If you're a busy, ambitious mom entrepreneur (aka "mompreneur"),

that wants more time with your children,

you've come to the right place.

My goal is simple.

To help you ditch the feeling of overwhelm.

To help you feel focused instead of frazzled.

To teach you simple systems and inexpensive outsourcing tips to give you your life back with your family.

That's a big goal for your mom business.

And I plan to give you detailed instructions & action steps to move you forward so that you can get things done even when you don't have the motivation to do so.

I'm Lisa Edwards, found of Crazy Ambition.

When my first child was born in 2011, I found myself overwhelmed, burnt-out and unfulfilled. I was a new mompreneur.

I took off just 2 weeks of maternity leave and jumped back in full time to my photography business. Although, technically I could say I was still working the entire time, with emails and working on things frantically between new baby naps.

I was working 9-12 hour days and still felt behind.

Just two months after my son was born, I wrote this in my Evernote personal folder:

The point of life is love. To be loved, to give love, to feel loved. Being pulled in a million directions for work and money and not being able to give or receive love is cheating everyone involved. Things must change...A baby is innocent and only wants to be loved and taken care of.
— 8/4/11 - Personal Evernote Journal Entry
mom and kids

Reading this gets me emotional even today.


I was miserable - feeling guilty that I wasn't a good mom, I wasn't a good business owner, I wasn't a good wife.

That same summer, my mother was watching my son 2-4 days a week.

I came to pick my son up one day, excited to see him after a long day of work.

As I arrived he bumped his head and started crying.

I picked him up to console him, but he continued to cry.

He only wanted his Grandma.

To him, she was his caretaker, not me.

It seems so small and trivial, but to me, it was heartbreaking.

It was then I knew I HAD to change.


I didn't want to turn into one of those parents who doesn't really ever know their child.

No more late nights editing photos. 

No more playing with my child all the while thinking about what I SHOULD be doing at work.

Since then, I have become addicted to learning.

Learning how to become more efficient.

Learning how to make systems to make my business run faster.

Learning how to outsource without spending a ton of money.

But most of all, learning how to ditch the overwhelm I was feeling.

Learning how to go from frazzled to focused;

overwhelmed to relaxed.

And to finally stop thinking about work when I'm with my kids.

If you ever feel how I felt, if you relate to my story at all, then let me share with you the things I've learned these past four years by signing up for podcast and email updates.